Brand building for brand builders.
MCRP is a full-service strategic and creative consultancy led by award-winning journalist and creative director Matt Creamer.
Its focus is on marketing companies in need of positioning, content, and creative work so they can stand out in a chaotic and fragmented industry.
We work from a deep and wide understanding of the business built on Matt’s two decades as an industry reporter-editor, agency executive, and big-brand creative director. We get how reputations are made. How ideas take root. How stars are made. And how the technical stuff works.
So if you need to position your company, or explain what it does, build an executive’s profile, or discuss how AI will impact the DMPs and the ROI of SMBs, we should talk.
What we do and how we do it.
We help agencies, production companies, adtech firms, and intelligence and measurement companies figure out their place in the world and then confidently take that place with creative and content. We use top freelancers and AI to do it efficiently.
Strategy: Brand and positioning, content, GTM strategy that takes you quickly to execution.
Creative: Campaigns, websites, social posts, videos, and animations crafted for your audience.
Content: Thought-leadership content, from op-ed articles to social posts to full-length books.
Part marketer. Part creative director. Part editor.
Matt launched MCRP after a dozen years as a creative director and executive, leading teams and working on brands like Apple, Google, Diageo, American Express, and BMW.
He led major strategic brand initiatives and created everything from Super Bowl spots to podcasts to full-length books to documentary series to thought-leadership campaigns.
Before that, he was an editor at Ad Age.
He’s bringing all this experience to help marketing companies achieve their goals.